Jerry Seinfeld to Helm, Produce and Star in Pop-Tart Origin Story ‘Unfrosted’ for Netflix

Breakfast is the most important meal of the day, especially if you’re a teenager who’s getting ready for school and ready for a quick fix of Pop Tarts. Speaking of Pop Tarts sink your teeth into this Jerry Seinfeld will will produce, direct and star in the comedy, titled “Unfrosted.”


After the success of “Comedians in Cars Getting Coffee,” Netflix has signed on Jerry’s latest venture, a new movie about the creation of the Pop Tart.

Based on the report by Deadline The movie — which Seinfeld co-written with Spike Feresten and Barry Marder — was a inspired by a popular joke of Seinfeld’s, about when he first discovered the Pop Tart as a kid. The comedian most recently featured the bit during his last stand-up special, 2020’s “23 Hours to Kill,” Back in 2012, Seinfeld dissected

the joke for “The New York Times,” explaining that how the first line — “When I was a kid and they invented the Pop Tart, that back of my head blew off” — sets the story in motion.


Production on the breakfast-based project is set to start next spring.

Seinfeld and Netflix have had a very successful relationship since 2017, when the legendary comic signed on with the streamer, in a sweet deal that brought his interview series “Comedians in Cars Getting Coffee” to Netflix. As part of the partnership, Seinfeld also produced two original stand-up specials — “23 Hours to Kill and 2017’s “Jerry Before Seinfeld” — both of which earned Emmy nominations.

The gold rush didn’t end there. Later this year, Netflix will begin streaming all 180 episodes of “Seinfeld,” after acquiring the global rights to the comedy series in 2020. The exclusive deal is set to last for five years.


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